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![]() Growth: If a product survives the introductory stage, it advances to the growth stage of the life cycle. Hence, profits are usually small or negative. Production and marketing costs are also high, and sales volume is low. Although competition may be light, the introductory stage usually features frequent product modifications, limited distribution, and heavy promotion. ![]() Introduction: When a product enters the life cycle, it faces many obstacles. As illustrated in (Figure), the product life cycle consists of the following stages:
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